The Hot Links

Spring Into The Hot Links

Spring has sprung, the weather’s warmer and we’re all moving more.  Take advantage of the season, grab your tablet and head outside to read some of these recent articles from the worlds of PR & Communications.

You totally should check out this article on namedropping by Kathleen Gratehouse.
Digital communication is so 2013… at least as a […]

There’s Always Time for a Good Read

As we ready our acceptance speech for Sunday, we’re taking a step back to catch up with the week’s news.

If you don’t think you have time to read this, then start with this article on how busy people make time to read… then come back and finish reading.

As communications professionals, our job is to help […]

Come Together for the Hot Links

Every couple years, the world comes together to celebrate the world’s greatest athletes – and complain about the unfairness of figure skating scoring. Every week, we come together to compile a list of the week’s compelling content – and complain about the weather.

This week’s news was dominated by Facebook’s buying of WhatsApp.   Analysis of […]

Next Up: Fashion Week and Winter Olympics

Following several high-profile activations by our clients around the Super Bowl, we’re looking ahead to the start of fashion week in New York and the Winter Olympics in Sochi.

This edition of the Hot Links includes an analysis of social media at Super Bowl XLVIII, a look ahead to the upcoming Winter Games, plus a student […]

It’s a Busy Week

This week kicked off with the Grammys and will end on Sunday with the hoisting of the Lombardi Trophy. In between then, several Catalyst clients, including Purina, USAA, Surface, Xbox, and Marriott, will be showcasing their products and services in New York City.

It’s going to be a busy week.

Regardless, you don’t get ahead by standing […]

The Hot Links

Another week, another snowstorm.   It’s a good day to stay inside and catch up with this week’s news from the world of communications.
AdAge breaks down what marketers need to do to pull off a Super Bowl campaign in 2015.

Think email is dead?   Not so fast.

What are the trends that will shape PR in 2014?  Holmes […]

The Hot Links

As we warm up from last week’s Polar Vortex, we’re thawing out some of the top news and commentary to kick off our week.  
Samsung’s “white glove” program is designed to turn celebrity influencers into disciples.
SodaStream hopes that adding Scarlett Johanson as their first celebrity ambassador will inject a little pop into their earnings.
No one can […]