the-hot-links-logoAs we ready our acceptance speech for Sunday, we’re taking a step back to catch up with the week’s news.

If you don’t think you have time to read this, then start with this article on how busy people make time to read… then come back and finish reading.

  • As communications professionals, our job is to help our client partners and our executives mitigate risk.  Sometimes, a culture of (responsible) risk can be advantageous as we reach for success.
  • The Warner Bros. logo has had hundreds of variations over the years, as WB encourages filmmakers to tailor the logo to their productions.  Here’s a look at the iconic movie studio’s branding over the years.
  • It’s not only a company’s products and services that win over consumers, but increasingly it’s their corporate morality that impacts the bottom line.  CVS recently bought into that thinking in a big way, with their decision to stop selling tobacco products.
  • Maybe water fountains just need some updated branding to be desirable.
  • A key element of corporate communications is the ability to stand in front of a group and tell a story.   Fast Company’s Jane Porter relates five points that can help with this crucial skill.
  • Don’t go all-in with real-time content until your company’s customer service mindset is aligned. Without that protection, an always-on strategy may prove more dangerous than it’s worth.

See, that didn’t take too long, did it?  If all these insights have worked up your appetite, then check out this article on the six elements of snackable content.  That should keep you satisfied for a while.

What are you eating… er, reading… this week?